Facial expressions help game immersion

JAMIE MADIGAN: “Upon seeing facial expressions, mirror neurons fired as if the subjects were making those expressions themselves, then triggered activity in the brain’s emotional centers so that subjects could actually feel the emotion being imitated.

Iacoboni notes that this process puts us immediately in ‘somebody else’s shoes,’ in an effortless, almost automatic way. This is why we get so immersed in the movies we watch and the novels we read.”

 

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